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Believe it or not, traditional marketing is actually a relatively new concept in that it refers to any promotion designed to reach an audience offline.
Once the bedrock of modern advertising, traditional marketing is often overlooked in favor of digital marketing due to its ability to target customers beyond basic demographics and low entry cost, however, traditional marketing continues to play an important role in reaching local audiences. Traditional tactics such as print advertising, local TV ads, direct mail, billboards, and marketing collateral like signage, truck wraps, and HVAC unit stickers put your HVAC company in the center of your community.
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